Marketing

Where Creativity Meets Strategy

If your child is full of ideas and loves to connect with others, marketing could be a great fit. They’ll explore how brands reach people—through social media, ads, and more—while building skills that open doors in almost any industry.

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Which pathways are offered?

Marketing Communications—If your child loves being creative and thinking about what makes people tick, this pathway could be a great fit. They’ll learn how to build marketing campaigns, manage social media, and connect with different audiences. These are valuable skills in nearly every business today.

Marketing Management—Students who enjoy strategic thinking and exploring how businesses grow may find this pathway a great fit. They’ll study market research, business strategy, and decision-making while developing leadership skills that help organizations succeed. These skills can open doors in many different careers.

What types of jobs can my student learn about and prepare for?1

Career opportunities in this field include:

  • Business operations specialist 
  • Customer service representative 
  • Promotions manager 
  • Public relations specialist
  • Advertising sales agent
  • Insurance sales agent
  • Copywriter
  • Customer service representative 
  • Financial analyst
  • Human resources manager 
  • Media buyer/planner
  • Office manager
  • Promotions manager
  • Public relations manager

1Some of these jobs require additional education and certifications once a student graduates from high school.

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What could my student’s future look like in this career field?²

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²Data is from Lightcast and is updated frequently.

Which industry-recognized, in-demand certifications and exams can my student prepare for?

  • CTECS Marketing Management
  • Entrepreneurship and Small Business Certification
  • Google Advertising Fundamentals
  • Microsoft 365 Certified TEAMS Administrator Associate
  • Microsoft Office Specialist: Microsoft Office Power Point Associate
  • Microsoft Office Specialist: Microsoft Office Word Associate
  • You Science Advertising and Promotion
  • You Science Marketing
  • You Science Digital Marketing
  • You Science Industry Certification Accounting